But as highlighted, they’re also working to diversify their offerings and appeal to both users and artists. Of course, competing streaming platforms don’t have access to Amazon’s massive shipping infrastructure and considerable processing capabilities. Over the weekend, the Amazon-owned video-streaming service released a “fully immersive music special” based on The Weeknd’s Dawn FM – while simultaneously rolling out an exclusive Amazon Music EP as well as “an exclusive merch capsule” for the special. The ecommerce giant is likewise capitalizing upon the reach of Prime Video to stand out in the crowded music-streaming arena. Needless to say, artists could plug some of these exclusive items in their Spotlight messages – possibly as part of broader deals with Amazon.

They can also ask, “Alexa, play the Spotlight on Amazon Music” to listen on any Alexa enabled device.Besides the initially noted pitching and promotional tool, Amazon Music unveiled an artist merch store in 2021, including exclusive items from several creators. US-based fans will find Spotlights at the top of an artist’s profile page in the Amazon Music app and via the activity feed. In addition, you have to have 3,000 or more fans to create a Spotlight. Label teams can create a Spotlight for any one of their artists, but you must be an Owner or Admin of a team in order to publish content. Who can create a Spotlight within Amazon Music for Artists? share with fans what they’re listening to and why.highlight anniversaries and career moments.talk about the creative process or inspiration behind a new song or album.From Profile & Tools within the Amazon Music for Artists app, choose any song, album, playlist, or station to Spotlight, then explain what makes it special.

Amazon music for artists